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Frozen treats

What is a pupsicle?

Half the dogs on Cape Ann have met a pupsicle without their owners knowing the word. This page explains what it is, why frozen matters, when we hand them out at 210 Eastern Ave and how it compares with the other cold things on the menu.

Pug enjoying enrichment time

The short version

A frozen treat from our kitchen, $6, and it does two jobs: cooling and calming

A pupsicle is what the name suggests: a popsicle for a dog, frozen solid so it has to be worked at. Ours are made in the Dogtown kitchen and portioned for the dog who will get it. The cooling part is obvious. The calming part is less so: licking and slow chewing are self-soothing behaviors for dogs, and a treat that takes ten minutes to finish gives an anxious or overexcited dog a job that ends in a nap.

That is why the pupsicle sits on the menu next to the lick mat and the frozen Kong rather than in a treat jar. It is enrichment, not dessert. On the à la carte list it is $6, the same as a frozen Kong, and it can be added to a daycare day, an Academy day or any night of a stay.

  • Made in-house, frozen solid, sized for the dog receiving it
  • $6 as an add-on; daily in the $10-a-night Dogtown Classic bundle
  • Cools a hot dog and settles a nervous one
  • The puppy cup is the softer version for younger and smaller dogs
A pug licking a treat-filled enrichment mat during a rest block at Dogtown

How it works at Dogtown

It is served in the rest block, and a hot Cape Ann day is built around it

The pupsicle usually comes out in the midday rest block, after the morning play and before the afternoon group, when a dog has heat and adrenaline to shed. For a first-visit dog, our handlers may bring it forward: something cold to work on in a quiet corner is the fastest way we know to turn a watchful newcomer into a dog that is simply busy. Book it with the day, or ask at drop-off.

July and August on Cape Ann are the pupsicle's season. Gloucester's town beaches are closed to dogs from May 1 through September 30 and Rockport's from June 1 to September 15, so the turf yard, the pools and the indoor floors carry the summer, and the day is paced around the heat. The order below is how a hot weekday runs for a dog with a pupsicle booked.

  1. 01

    Drop off early in the 6:30 to 9:30 AM window, before the turf warms up

  2. 02

    Morning play block outside while the yard is still cool, with the pools open

  3. 03

    Midday rest block indoors: water, shade and the pupsicle in a quiet spot

  4. 04

    Afternoon on the indoor play floors, with the yard used in short turns

  5. 05

    Pick-up between 4 and 6:30 PM, and a slow evening walk after the pavement cools

Pupsicle, Kong or lick mat

Three cold things on the menu, and which one fits which dog

The frozen items on the enrichment list overlap on purpose: different dogs settle with different mouths. The pupsicle is the one a dog eats outright, in ten minutes or so, and it is the natural choice for heat. The frozen Kong, also $6, is stuffed and frozen so the food has to be worked out, which suits a strong chewer with a long attention span. The lick mat, $5, is spread thin with soft food and is the gentlest of the three, for dogs who need to calm down rather than cool down.

If you are not sure, tell the front desk what your dog is like at home and let the handler choose. A dog who destroys toys gets the Kong. A dog who paces gets the mat. A dog panting in the back seat on the way in from Rockport gets the pupsicle, and on a heat advisory day so does nearly everyone else.

Add-onPriceBest for
Homemade pupsicle$6Hot days, nervous first visits, dogs who like to crunch
Frozen Kong$6Strong chewers who need a long, slow job
Lick mat$5Dogs who need to calm down more than cool down
Dogtown Classic bundle+$10 a nightOvernight guests: a pupsicle or puppy cup every day

What it means for your dog

Puppies get the puppy cup, adults get the full pupsicle, seniors get a word with the vet first

Puppies and small dogs get the puppy cup, the softer and smaller cousin of the pupsicle, because a hard frozen block is too much for a small mouth and a teething jaw. For adults the pupsicle is the everyday version, and it earns its keep in the two loud weeks of a Gloucester summer, St. Peter's Fiesta in late June and the July 3 fireworks, when a dog who has spent the day working on something cold comes home steadier.

For seniors and for any dog on a prescription diet or with a food allergy, ask the front desk what is in the current batch before you book. If your vet has your dog on restricted ingredients, bring the list; we would rather skip the add-on than guess. The same goes for a dog with a history of pancreatitis or a sensitive stomach, where your vet's answer wins.

  • Puppies and small dogs: the puppy cup, softer and smaller
  • Adults: the pupsicle on hot days and during Fiesta and fireworks week
  • Seniors and special diets: ask what is in the batch, and let your vet decide

At Dogtown

The menu the pupsicle lives on

Six enrichment add-ons for any daycare day, Academy day or overnight stay, bookable online, in the app or at drop-off.

Every price on one page

Asked and answered

Questions people ask about this

Short, complete answers you can act on today. More in the full FAQ.

What is in a Dogtown pupsicle?
It is made in our kitchen and the recipe can change with the season and the batch, so ask the front desk for the current ingredients when you book, especially if your dog has an allergy or a vet-prescribed diet. We will tell you plainly and skip it if anything on your list is in it.
Is a pupsicle the same as a frozen Kong?
No. Both are $6 and both are frozen, but a pupsicle is a treat the dog eats outright over ten minutes or so, while a frozen Kong is a rubber toy stuffed with food that has to be worked loose. Chewers get more from the Kong; hot or anxious dogs from the pupsicle.
Can my dog have a pupsicle on an overnight stay?
Yes, two ways. Add it à la carte at $6 on any night, or choose the Dogtown Classic bundle at $10 a night, which includes a daily pupsicle or puppy cup and 10 percent off grooming during the stay. The Deluxe bundle at $15 swaps in a stuffed Kong or Toppl.
Will a frozen treat upset my dog's stomach?
For most healthy dogs, no; it is a small portion eaten slowly. For a dog with a sensitive stomach, a history of pancreatitis or a restricted diet, ask your vet first and tell the front desk what they said. If it is a no, we will suggest the sniff room or a puzzle game instead.

More questions? Read the full FAQ

Sources

Rules and dates change. We re-check every beach, licensing and ordinance page each spring and fall; the source above is the current word.

Next step

Add a pupsicle to the next day.

New dogs start with the free weekday evaluation; after that, add a pupsicle for $6 when you book online or in the Dogtown app.

  1. 01Free evaluationWeekdays 6:30 – 9:30 AM
  2. 02Book a dayOnline, in the app or by phone
  3. 03Play, rest, repeatReport card at pick-up

Follow along

Daily photos and report cards.

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