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Manuela, founder and owner of Dogtown, with her dog Kiara on a forest trail
Manuela and Kiara

About Dogtown · Gloucester, MA

From the Founder & Owner

Northshore Dogtown was built on the belief that quality dog care should be thoughtful, structured, and rooted in respect for the individual dog.

I opened Dogtown because I wanted something different for my own dog, Kiara - a place that felt safe, intentional, and grounded in understanding rather than chaos or one-size-fits-all care.

Every decision we make is guided by how a dog feels in our care. We focus on balance, play paired with rest, social time paired with enrichment, and freedom paired with structure. Some dogs thrive in big, energetic groups, while others feel most confident in smaller circles. Our job is to notice those differences and honor them.

At Dogtown, we’re not here to simply tire dogs out. We’re here to help dogs build confidence, practice healthy social skills, and feel calm and fulfilled when they go home. We use kind, modern handling, take the time to know every dog personally, and treat each one as if they were our own.

Dogtown is more than a business to me - it’s a community built on trust, transparency, and a deep love for dogs. My goal has always been simple: to create a place where dogs feel safe being themselves, and where owners feel completely confident leaving them in our care.

Manuela

Founder & Owner, Northshore Dogtown

Our approach

Professional care for your pet.

At Dogtown in Gloucester, MA, we create the ultimate experience for your dog with tailored playgroups matched by size and temperament. We create a nurturing environment where each pup is part of a small group, ensuring socialization without overwhelm.

Our 10,000 sq. ft. facility offers plenty of space to play, relax and thrive, always under the watchful care of our trained staff who prioritize safety and fun. Our expert grooming services keep your dog or cat looking and feeling their best with baths, trims and more. Trust Dogtown for a joyful, personalized experience, every single day.

1,500+
Happy pets and counting
10,000
Square feet to play, rest and thrive
7–10
Dogs per matched playgroup
100%
Positive reviews from pet parents

The facility

10,000 square feet on Eastern Ave.

Indoor play floors, an outdoor turf yard with pools and platforms, a grooming studio, a cat room, overnight suites, a sensory garden for Academy days and the Pup Van out front.

Golden retriever and husky playing together on the turf at Dogtown daycare
Groomer working on an Australian shepherd in the Dogtown Grooming studio
Golden retriever resting on a cozy bed in a Dogtown boarding suite
Two dogs splashing in the blue pool in the Dogtown play yard
Groomer holding a ginger-and-white cat in front of the Dogtown Grooming sign
Trainer guiding an Australian shepherd over the agility A-frame
Black lab sniffing herbs in the Dogtown Academy sensory garden
German shorthaired pointer on the blue bone-shaped play platform
Chocolate lab walking on the dogPACER treadmill
Chocolate lab leaping into the pool
Spaniel relaxing on a raised cot with a blanket in an overnight suite
Dog on the dogPACER treadmill

Find us

210 Eastern Ave,
Gloucester.

Get directions

Business hours

Monday – Friday6:30 AM – 6:30 PM
Saturday8:00 AM – 6:00 PM
SundayClosed for daycare · overnight-stay pick-up/drop-off only

Drop-off & pick-up windows

Monday – Friday6:30 – 9:30 AM · 12:00 – 1:00 PM · 4:00 – 6:30 PM
Saturday8:00 – 10:00 AM · 12:00 – 1:00 PM · 4:00 – 6:00 PM
Sunday (overnight stays only)8:00 – 10:00 AM · 4:00 – 6:00 PM

Evaluations: Monday – Friday between 6:30 and 9:30 AM, by appointment.

Google reviews

What pet parents say

Real reviews from pet parents across the North Shore, straight from Google.

Had a great visit? Leave us a review on Google

In the community

Proud to support Cape Ann.

Dogtown sponsors and stands with the local organizations that look after animals and the people who love them.

  • Cape Ann Animal Aid
  • STAY: Serving The Animals You Love
  • The Feline and Co.: cat grooming, boarding and behavior
  • Cape Ann Pride
  • Greater Cape Ann Chamber of Commerce

Next step

Ready for a tail-wagging day?

Book online in a few taps, send the customer inquiry, or come see the facility for yourself. Every dog starts with a free evaluation. No evaluation needed for grooming.

  1. 01Free evaluationWeekdays 6:30 – 9:30 AM
  2. 02Book a dayOnline, in the app or by phone
  3. 03Play, rest, repeatReport card at pick-up

Follow along

Daily photos and report cards.

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