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Daycare answers

Do I need to book daycare in advance?

Daycare is not a walk-in service, but it is not a rigid one either. Once your dog has an evaluation on file, booking a day takes a minute in the app. What changes is how far ahead you need to think, and on Cape Ann that depends on the season, the day of the week and whether you need the van.

Husky standing on the turf play yard at Dogtown, looking at the camera

The short version

Book ahead, because small groups fill and the first day needs an evaluation

Two things make advance booking the rule. First, every new dog does a free evaluation on a weekday between 6:30 and 9:30 AM before any daycare day, so a first visit can never be same-day. Second, groups are deliberately small: 7 to 10 dogs, put together by size, play style and temperament. A cap that low is what keeps the yard calm, and it also means a Tuesday can be full.

For a regular dog, advance means the evening before, or a standing weekly pattern set up once. For a holiday week, a school vacation week or the stretch between St. Peter's Fiesta and Labor Day, when Gloucester fills with visitors and second-home owners, think in weeks rather than days. The front desk will tell you plainly how a given day is looking.

  • First visit: never same-day; the free evaluation comes first
  • Regular weeks: book the night before or set a standing schedule
  • Summer and holidays: book weeks ahead, especially Fridays and Mondays
  • Same-day: call the front desk and ask; do not just arrive

How it works at Dogtown

Three ways to reserve a day, all of them after the evaluation

Online booking runs on MoeGo and is linked from every page of this site. The Dogtown app, on the App Store and Google Play, does the same job plus report cards, weekly deals and messages to the front desk. And the phone still works: 978 491-5922 during opening hours, Monday to Friday 6:30 AM to 6:30 PM and Saturday 8 AM to 6 PM. Sunday is closed for daycare, so there is nothing to book that day.

Choose a full day at $42 or a half day at $33, pick the drop-off window you will actually make (weekdays 6:30 to 9:30 AM, 12 to 1 PM or 4 to 6:30 PM), and add anything extra at the same time: a $6 frozen Kong, a $10 treadmill session, a bath, or the Pup Van at $10 each way if you live in Rockport, Gloucester, Essex or Manchester-by-the-Sea. The van is routed each day around the dogs booked on it, so ask for the ride when you book the day.

  1. 01

    Complete the new customer form and the free weekday-morning evaluation

  2. 02

    Open the Dogtown app, the MoeGo booking page or call 978 491-5922

  3. 03

    Pick full day ($42) or half day ($33) and the date

  4. 04

    Choose the drop-off window you can keep and add the Pup Van if you need it

  5. 05

    Add enrichment or a groom for the same day so it is scheduled around the group

  6. 06

    Watch for the confirmation and the report card at pick-up

When early matters most

Cape Ann's calendar decides how far ahead you should think

Summer is the crunch. Rockport bans dogs from its public beaches from June 1 to September 15, Essex closes its beaches to dogs in June, July and August, and Gloucester's beaches are closed to dogs all summer, so every dog on Cape Ann needs somewhere else to run at exactly the time the population doubles. Fiesta week in late June, the July 3 fireworks and the Schooner Festival on Labor Day weekend are the days people most want covered, and the days that fill first.

Winter has its own pattern. A nor'easter forecast from the National Weather Service in Boston can move a whole week of bookings around, and the days after a storm, when sidewalks are ice and the beaches are wind-scoured, are busy. Commuters on the Rockport line book Mondays and Fridays hardest. If your work week is fixed, ask the front desk whether a standing weekly reservation can be set up; it removes most of the guesswork.

  • Late June through Labor Day: book weeks ahead
  • Thanksgiving, Christmas and New Year: earliest of all
  • Storm weeks: expect reshuffles, book the days after early
  • Fixed work weeks: ask the front desk about a standing reservation

Packs and the membership

Buying days in bulk does not reserve them, but it makes reserving faster

A 5-pack or 10-pack is a prepaid balance, not a held seat. The half-day 5-pack is $150 and the 10-pack $290; the full-day 5-pack is $200 and the 10-pack $380. Each daycare day you book draws one session from the pack, so booking becomes a two-tap job in the app with no checkout. You still need to book the day itself.

The unlimited daycare membership at $700 a month covers Monday to Saturday and includes two enrichment sessions a month, 15 percent off grooming and priority holiday overnight-stay reservations. That last line is the one that matters for planning: members get first call on the holiday overnight weeks everyone wants. For a dog who comes three or more days a week, it is also the cheaper option; the packs versus membership comparison walks through the math.

OptionPriceReserves a day?
Single full day$42Yes, when you book it
Single half day$33Yes, when you book it
Half-day 10-pack$290No, a prepaid balance
Full-day 10-pack$380No, a prepaid balance
Unlimited membership$700 a monthNo, but priority on holiday overnight stays

What it means for your dog

A predictable schedule does more for your dog than any single day

Puppies settle fastest on a rhythm: the same two or three days each week, the same drop-off window, the same handlers. Booking a month of Tuesdays and Thursdays at once, rather than deciding each Monday night, gives a young dog that rhythm and gives you the FIRST15 discount of 15 percent on the very first visit.

Adult dogs are more flexible, and a last-minute day when a meeting lands or the sitter cancels is exactly what the app is for. Seniors and anxious dogs are the ones to protect from irregularity. If your older dog comes only occasionally, book the quieter mid-week days and the midday window, and tell the front desk so the group can be chosen with your dog in mind.

At Dogtown

Book the day, then book the ride

Daycare and the Pup Van are reserved together in the app, so the seat in the van is held the moment the day is.

Every price on one page

Pick-up & drop-off

The Pup Van comes to you.

Pup Van pick-up and drop-off is available for $10 each way in the Rockport, Gloucester, Essex and Manchester-by-the-Sea area. Not in the area? Ask us for pricing.

  • Rockport
  • Gloucester
  • Essex
  • Manchester-by-the-Sea
The Dogtown Pup Van: a navy van with dog portraits, the Dogtown logo and the phone number on the side

Asked and answered

Questions people ask about this

Short, complete answers you can act on today. More in the full FAQ.

Can I book daycare for the same day?
Sometimes, if your dog already has an evaluation on file and the matched group has room. Call 978 491-5922 or message the front desk in the app before you set out; do not arrive unannounced, because groups are capped at 7 to 10 dogs and a full group stays full. A first visit is never same-day.
How far ahead should I book for a holiday week?
As early as you know your plans. Thanksgiving week, the days between Christmas and New Year, school vacation weeks and the summer stretch from St. Peter's Fiesta to Labor Day fill first. Unlimited members get priority on holiday overnight-stay reservations, which is one reason regular dogs are on the membership.
Do I have to book the Pup Van separately?
Book it with the day. The van runs at $10 each way in Rockport, Gloucester, Essex and Manchester-by-the-Sea, and the route is planned around the dogs booked on it. Add the pick-up or drop-off when you reserve the day online, in the app or by phone. If you live outside those four towns, ask the front desk for pricing.
Does a 10-pack hold my dog's place on specific days?
No. A pack is a prepaid balance of sessions, $290 for ten half days or $380 for ten full days, and each booked day draws one session down. You still reserve each day, which becomes a quick tap in the Dogtown app. Ask the front desk about the current pack terms when you buy.
Can I set up a standing weekly schedule?
Ask the front desk. Tell them the days and windows you need and they will confirm whether a recurring reservation can be set up, which is the easiest way to keep a place on busy Mondays and Fridays. Change it in the app or by phone when your week changes. Regular dogs also do better with a predictable pattern.

More questions? Read the full FAQ

Sources

Rules and dates change. We re-check every beach, licensing and ordinance page each spring and fall; the source above is the current word.

Next step

Start with the evaluation, then book in a tap.

Once your dog has a free weekday-morning evaluation on file, every daycare day is a minute in the Dogtown app. Use FIRST15 for 15 percent off the first visit.

  1. 01Free evaluationWeekdays 6:30 – 9:30 AM
  2. 02Book a dayOnline, in the app or by phone
  3. 03Play, rest, repeatReport card at pick-up

Follow along

Daily photos and report cards.

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