The Dogtown app
How do I book on the Dogtown app?
The Dogtown app is built for bookings made on a phone at a kitchen counter in Rockport or on the platform at Gloucester station: a few taps to book, a report card on the train home, and a message thread with the team when something needs a human.
The short version
One app for booking, packs, report cards, messages and deals
The Dogtown app is a free download called Northshore Dogtown on the App Store and Google Play. Inside it you book daycare, Dogtown Academy, overnight stays, at-home walks and grooming, buy and track 5- and 10-packs for daycare, Academy and walks, read the daily report card and photos, and message the front desk about pick-up times, add-ons or medication. Weekly deals live there too, with the hours, drop-off windows and customer inquiry form a tap away.
Booking online without the app works the same way, because both routes run on MoeGo. The Book button on this site opens the MoeGo calendar in a browser, and what you book there shows up in the app and at the front desk. The app is the better tool for everything after the booking: the report card, the message thread and the weekly deals are app features.
| What you want to do | Where it lives |
|---|---|
| Book daycare, Academy, an overnight stay or a walk | The app, or the Book button on this site (both run on MoeGo) |
| Book a dog or cat groom | The app or the Book button, no evaluation needed |
| Buy and track 5- and 10-packs | The app |
| Read the daily report card and photos | The app |
| Message the front desk | The app, or call 978 491-5922 |
| Weekly deals | The app only |
| Add the Pup Van or enrichment | At booking in the app or online, or ask the front desk |
How it works at Dogtown
Seven taps from download to a confirmed day
Set-up is a one-time job. Install the app and set up your profile and your dog with the same details you gave on the customer inquiry form, so the front desk can match the two. If your dog has already passed the evaluation, daycare, Academy, overnight and walking bookings are open to you; if not, book the evaluation first, on a weekday between 6:30 and 9:30 AM, and a groom in the meantime if you like.
Booking itself is quick. Choose the service, then the date. Add what the day needs: a frozen Kong at $6, a lick mat at $5, a groom during the day, or the Pup Van at $10 each way if you live in Rockport, Gloucester, Essex or Manchester-by-the-Sea. Check out, entering FIRST15 on your first daycare visit. Then drop off inside the window for that day: weekdays 6:30 to 9:30 AM, 12 to 1 PM or 4 to 6:30 PM, Saturday 8 to 10 AM, 12 to 1 PM or 4 to 6 PM.
- 01
Download Northshore Dogtown from the App Store or Google Play and set up your profile and your dog
- 02
New to Dogtown? Book the free evaluation for a weekday morning before anything except grooming
- 03
Choose the service: daycare, Dogtown Academy, an overnight stay, a walk or a groom
- 04
Pick the date, or several dates if you are booking a week at a time
- 05
Add enrichment, a groom during the day, or the Pup Van at $10 each way
- 06
Check out, entering FIRST15 on your first daycare visit
- 07
Drop off inside that day's window and watch for the report card in the afternoon
Beyond booking
The report card and the message line are why the app stays on your phone
After the day, the app carries the report card: who your dog played with, how they rested, photos from the turf or the indoor floors. On a Dogtown Academy day it also carries what the trainer worked on and what to practice at home. Commuters on the Rockport line read it somewhere between Beverly and Gloucester; families check it before deciding whether tomorrow is a full day at $42 or a half day at $33.
The message line is for logistics that used to mean a phone call: a pick-up time inside the window, a medication note for an overnight guest, a groom added to tomorrow's day. Anything urgent on the day, a dog unwell at drop-off or a storm closing Route 128, is still a call to 978 491-5922, because a call reaches a person faster on a busy morning. Weekly deals sit in the app and nowhere else, so check them before you buy a pack.
- Report card and photos after every daycare, Academy and overnight day
- Message the front desk about pick-up times, add-ons or medication
- Weekly deals appear only in the app
- Vaccination reminders help you keep Rabies, DHPP and Bordetella current
What it means for your dog
A record of every day, and a faster way to tell us what changed
For a puppy, the report cards become a diary of the first year in groups: who they played with in week one, when the settle got easier, the day the pool stopped being scary. Read them alongside the vaccination reminders, because puppies are the dogs whose Bordetella and DHPP dates fall due mid-season. For an adult, the value is the message line. A new medication, a limp you noticed on a Good Harbor walk (dogs are allowed October 1 to April 30, even-numbered days), a change in who is picking up: one message and the team knows before the door opens.
Seniors and dogs with health conditions benefit most from the medication note on an overnight booking, and from telling us how the last stay went. Read the report card for a senior with a different eye: how long they rested, whether they ate, whether the handler moved them to a quieter group. If the card says a full day left them flat, try a half day next and see whether the card reads differently.
- Puppies: the report cards become a record of the first year in groups
- Adults: use the message line for medication, pick-up and schedule changes
- Seniors: read rest and appetite on the card, and shorten the day if it reads flat
- Overnight guests: put medication and food notes on the booking, not in your head
At Dogtown
What you can book in the app
Daycare days and the Pup Van go together on the same booking; grooming needs no evaluation and is open from day one.
Pick-up & drop-off
The Pup Van comes to you.
Pup Van pick-up and drop-off is available for $10 each way in the Rockport, Gloucester, Essex and Manchester-by-the-Sea area. Not in the area? Ask us for pricing.
- Rockport
- Gloucester
- Essex
- Manchester-by-the-Sea
Asked and answered
Questions people ask about this
Short, complete answers you can act on today. More in the full FAQ.
Do I need the app, or can I book on the website?
Can I book the evaluation in the app?
Where do I enter FIRST15?
Can I add the Pup Van after I have booked?
More questions? Read the full FAQ
Sources
Rules and dates change. We re-check every beach, licensing and ordinance page each spring and fall; the source above is the current word.
Keep reading
Next step
Book the first day in a few taps.
Install Northshore Dogtown, book the free weekday-morning evaluation, and your dog's first daycare day follows with FIRST15 at checkout.
- 01Free evaluationWeekdays 6:30 – 9:30 AM
- 02Book a dayOnline, in the app or by phone
- 03Play, rest, repeatReport card at pick-up