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Newfoundlands on Cape Ann: the giant that lives for the water

Few breeds fit this coast as well as the Newfoundland in January, or as badly in July. The size changes everything about the groom, the group and the drive to Eastern Ave. This page covers what our groomers and handlers actually do with a dog this big.

Great Pyrenees

The size

A 130 lb dog changes the playgroup before it changes anything else

A grown Newfoundland outweighs most of the dogs in the building, and it plays by leaning. It walks into a group, presses its shoulder against a friend, and lies down in the pool. At the free evaluation our handlers place it with the big, steady dogs: Bernese, mastiff mixes, older Labs, a circle of 7 to 10 that wants company more than chase. Puppies and bouncy adolescents are kept out of that group, because a playful paw from a Newfoundland lands like a shove.

The adolescent Newfoundland is the one to watch. At ten months it can weigh 90 lb and still think it is a puppy, and it will try to wrestle a 20 lb doodle. That dog spends its first weeks with us in a calmer group while it learns where its body ends. Our handlers also plan for the drool. A Newfoundland shares it freely with every dog it leans on, and the playgroup gets a wipe-down and a fresh water bowl more often than usual.

Half days suit this breed better than most people expect. A Newfoundland is not built to run for nine hours; two hours of leaning, a swim in the pool and a long nap on the cool floor is a good day. A half day is $33, a full day $42, and the report card tells you whether your dog spent the afternoon asleep.

  • Placed with the big, steady dogs, never with the bouncing adolescents
  • A 90 lb ten-month-old goes into a calmer circle until it learns its own size
  • Drool is managed with extra wipe-downs and fresh water
  • A half day at $33 is often the right length
A groomer rinsing an Australian shepherd in the stainless steel tub at Dogtown Grooming in Gloucester

The coat

Bathed and blown out every six to eight weeks, never shaved

The Newfoundland coat is two layers: a coarse, oily outer coat that sheds water and a dense undercoat that holds heat. Shaving it does not make the dog cooler. It removes the layer that blocks sun and lets the undercoat grow back patchy, and our groomers will not do it. What the coat needs is a bath in the big tub, a long blow-out with the high-velocity dryer until the undercoat lifts, a brush to the skin, and a trim of the feet, the feathering and the ears. On a dog this size that is most of an afternoon.

The spring and fall blow are the two grooms that matter most. Book the bath with Shed Release at $10 in April and again in October, and brush weekly between with a rake that reaches the undercoat. Mats on a Newfoundland form under the ears, in the pants and along the belly where the coat stays wet; dematting is $15 per 20 minutes and a matted belly takes more than one. A sanitary trim at $10 keeps the rear clean between full grooms.

The price band is the top of the sheet. A Newfoundland is over 90 lb and long-haired, which is the $95 bath tier, and the full service groom for a dog over 90 lb is $120.

ServiceNewfoundland priceNotes
Bath, extra large long hair$95Bath, high-velocity blow-out, brush to the skin
Full service, over 90 lb$120Bath plus feet, feathering, ears and a tidy; no shave-down
Shed Release$10Add in April and October during the coat blow
Dematting$15 per 20 minutesBelly and pants on a swimming dog
Nail clipping$16Heavy dogs wear nails unevenly on turf

This coast

Winter is the season; summer runs on a clock

From October the Newfoundland comes into its own. Wingaersheek takes dogs on odd-numbered days from October 1 to April 30 at the time of writing, and a Newfoundland will swim there in December without hesitation; the coat sheds the water and the dog walks out steaming. Snow on our yard is a bed to this breed. On the days a nor'easter closes the roads, the Newfoundland is the one dog in Gloucester that would rather be outside. Halibut Point requires a leash, which matters when a dog this strong sees the quarry.

Summer is the clock. The AVMA's heat guidance applies to every dog, but a black double-coated giant reaches the limit first: heavy panting, thick drool, a dog that lies down and will not get up. On the hot days our handlers run the big groups in the first block after the 6:30 AM drop-off, keep the pools full, and move them to the indoor floors before the turf heats. A Newfoundland that arrives at 9:30 in August gets a short outdoor block and a long indoor one.

Off the property, the same rule holds. Walk before 8 AM or after 7 PM in July, keep off the sand until the hot-sand rule lifts, and skip the midday crowds on Main Street. A Newfoundland cannot tell you it is overheating until it is.

  1. 01

    Book morning drop-off, 6:30 to 9:30 AM, so the outdoor block comes before the heat

  2. 02

    Ask for the pool group; a Newfoundland cools from the belly up

  3. 03

    Expect the indoor floors after noon from June to September

  4. 04

    At home, walk before 8 AM or after 7 PM and keep off hot sand and pavement

  5. 05

    Book the spring blow-out in April so the summer coat carries less undercoat

Health notes

Heat, joints and the deep chest: what our team watches on a giant

Heat comes first. Our handlers know the difference between a Newfoundland that is panting because it played and one that is panting because it is in trouble: the second has a wide tongue, thick saliva and no interest in the water bowl. That dog goes indoors, onto the cool floor, with a fan, and you get a call. The AVMA heat page describes the signs; the decision about the vet is yours, and we will tell you plainly what we saw.

The joints carry a lot. A stiff rise from the cot, a dog that skips the platform it climbed last week, a bunny-hop on the ramp: our team notes these in the report card and the front desk mentions them at pick-up. The AKC's expert advice pages list the hip, elbow and heart conditions this breed is known for, and a deep-chested giant should have a bloat conversation with its vet. None of that is ours to diagnose. Ask your vet, and tell us what to watch.

  • Thick saliva, a wide tongue and no interest in water: indoors, fan, phone call
  • A stiff rise or a skipped platform goes on the report card
  • The bloat conversation belongs with your vet; tell us what to watch

Dogtown for Newfoundlands

The groom on a daycare day, the suite with the memory-foam bed

Grooming needs no evaluation, so a Newfoundland can start with the $95 bath and blow-out before it ever joins a group. Book it onto a daycare day and the dog spends the morning in its circle, the afternoon in the tub and under the dryer, and goes home dry. For daycare, the Academy or an overnight stay the free evaluation comes first, weekdays between 6:30 and 9:30 AM, with Rabies, DHPP and Bordetella on file and a current city dog license.

For an overnight stay the suite is $78 a night, and the Deluxe bundle at $15 more is worth it for this breed: the upgraded orthopedic memory-foam bed takes the weight off the elbows, and 15 percent off grooming covers a bath before pick-up. The Pup Van runs at $10 each way in Gloucester, Rockport, Essex and Manchester-by-the-Sea; ask the front desk whether the van suits a dog this size before you book it.

At Dogtown

What a Newfoundland uses at Dogtown

The big tub and the long blow-out, a steady playgroup with a pool, and a suite with a bed that can take the weight.

Every price on one page

Asked and answered

Questions people ask about this

Short, complete answers you can act on today. More in the full FAQ.

How much does it cost to groom a Newfoundland at Dogtown?
The bath is $95, the extra-large long-hair tier, which includes the blow-out and the brush to the skin. A full service groom for a dog over 90 lb is $120 and adds the feet, feathering and ear tidy. Shed Release is $10 more during the spring and fall coat blow. Dematting is $15 per 20 minutes.
Should I shave my Newfoundland for a Cape Ann summer?
No, and our groomers will not do it. The double coat blocks sun and the undercoat regrows patchy after a shave-down. What keeps a Newfoundland cooler is removing the dead undercoat: a bath, a full high-velocity blow-out and Shed Release in April, then weekly raking at home. Ask your vet if you have been told otherwise for a medical reason.
Can a Newfoundland come to daycare in July and August?
Yes, with the day shaped around the heat. Drop off in the 6:30 to 9:30 AM window, the outdoor block runs first, the pools are full, and the big groups move to the indoor floors before the turf heats. A half day at $33 is often the better choice in summer. Our handlers watch for thick drool and a wide tongue and will call you.
Does the drool cause problems in the playgroup?
It causes laundry, not problems. A Newfoundland leans on its friends and shares the drool, so the group gets more frequent wipe-downs and fresh water bowls. The other dogs do not mind. If you want your dog to come home without the day on its chest, add a bath to the daycare day and it is dried before pick-up.

More questions? Read the full FAQ

Sources

Rules and dates change. We re-check every beach, licensing and ordinance page each spring and fall; the source above is the current word.

Next step

Book the bath and blow-out.

No evaluation for grooming. Choose the extra-large long-hair bath online, add Shed Release in April or October, and book it onto a daycare day once the free evaluation is done.

  1. 01Free evaluationWeekdays 6:30 – 9:30 AM
  2. 02Book a dayOnline, in the app or by phone
  3. 03Play, rest, repeatReport card at pick-up

Follow along

Daily photos and report cards.

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