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Bearded Collie grooming

Bearded Collie grooming in Gloucester, MA

Beardies were bred to herd sheep through Scottish weather, and the AKC describes a dog covered head to tail in a shaggy double coat. Under the shag sits a soft undercoat that felts wherever something rubs. This page covers where the mats start, what our full service does with the coat, and the brushing at home that keeps the bill down.

Red goldendoodle on the table, tongue out

The coat

A Beardie's coat has two layers, and the soft one underneath is the one that mats

The AKC breed standard describes the Bearded Collie's coat as double: a soft, furry, close undercoat beneath an outer coat that is flat, harsh, strong and shaggy, with a slight wave allowed. It falls naturally to either side of the body. From the cheeks, lower lips and chin the hair lengthens toward the chest to form the beard that gives the breed its name. The AKC gives a weight of 45 to 55 pounds, so all that hair sits on a lean, medium frame.

The harsh outer coat hides trouble well. Tangles begin in the undercoat wherever something rubs: behind the ears, under a collar or harness, in the armpits, between the back legs and where the beard meets the chest. A Beardie can look tidy from across the room while those spots felt against the skin. Puppies add a phase of their own; the Bearded Collie Club of America says the adult coat grows in between 9 and 18 months, and that the coat mats easily during the change.

  • Behind the ears, where the hair is finest and the dog scratches
  • The collar and harness line
  • Armpits and the insides of the back legs
  • The beard and chest, after meals and long drinks

Natural or shorter

Our full service keeps the natural Beardie outline, and a shorter custom trim is your call

The breed standard asks for a dog shown as naturally as good grooming allows, with the coat not trimmed in any way, and it penalizes a sculptured coat. For a Beardie, then, the breed-specific full service is mostly brush work: a warm bath, a blow-dry and a brush-out taken through the coat in layers, then the hair between the pads and around the feet neatened. The eyebrows stay long, since the standard has them arching to the sides to frame the eyes.

Some families want a coat that is quicker to keep. The full service covers a custom haircut as well, so a shorter, even pet trim is a fair request; bring a photo, and the groomer confirms the length and the price at check-in after looking at the coat. Shaving to the skin is a different matter, and the AKC advises against it on double coats, as the FAQ below explains. The $10 face trim keeps the eyes clear between visits, and whitening at $8 brightens a white beard stained by food and water.

  • Natural outline: bath, layered brush-out and neat feet
  • Shorter pet trim: a custom haircut, length agreed at check-in
  • Face trim between visits: $10
  • Whitening for a stained white beard: $8

How often

Brush a little every day and the studio visit stays a groom; skip it and mat work runs $15 per 20 minutes

The AKC lays out a two-part routine for the breed: a daily brushing of five or ten minutes to clear tangles and debris, and a weekly session of half an hour to an hour with a pin rake, brush, comb and perhaps an anti-tangle spray. On the AKC's grooming scale the Beardie scores four of five, toward daily. The breed club adds that adult Beardies shed their coat about once a year over two to four weeks, when extra brushing helps.

Book the full service when the coat is dirty or the home brushing has started to slip, and treat the yearly shed as a fixed date. What moves the bill is time spent on mats. Dematting is $15 per 20 minutes on top of the full service, so 40 minutes of work behind the ears and in the armpits adds $30 to an $85 groom. Where a mat lies flat against the skin, clipping that patch shorter is often kinder than combing it, and the final price is set at check-in once the groomer has felt the coat.

Price

$85 or $110 for the full service, depending on which side of 50 pounds your Beardie falls

Grooming is priced by weight, and the AKC's 45 to 55 pounds straddles our line at 50. A Beardie of 26 to 50 pounds pays $85 for the full service and $65 for a bath alone; from 51 to 90 pounds the full service is $110 and the bath $75. Weigh your dog before booking, because the groomer confirms the band at check-in. A bath between full grooms suits a coat that is well brushed at home but has met the beach or the mud.

Other add-ons a Beardie may use: the $10 face trim, whitening at $8, nail clipping at $16 and teeth brushing at $10, a job the AKC suggests doing daily at home. Book the next appointment before you leave and $5 comes off it. Unlimited daycare members and Dogtown Deluxe overnight guests take 15 percent off grooming, and Dogtown Classic guests 10 percent. Cancel without notice and a $10 fee applies.

Bearded Collie booking26 to 50 lb51 to 90 lb
Full service: bath, layered brush-out, feet tidied$85$110
Bath only, between full grooms$65$75
Dematting$15 per 20 minutes$15 per 20 minutes
Face trim$10$10
Nail clipping$16$16

At home

Between grooms, mist the coat and brush it in layers from the skin outward

Brushing only the top of a Beardie's coat is how mats survive. Work in layers instead: part the hair with one hand, brush what lies below the part from the skin outward, then move the part up and repeat. The breed club advises misting the coat with water or conditioner first, to cut static and keep the hair from breaking. Our how-to on handling a mat before it spreads shows how to split a small knot without scissors.

Cape Ann gives the coat plenty to collect. At the time of writing, Good Harbor takes dogs on even-numbered days from October 1 to March 31 and Wingaersheek on odd-numbered days from October 1 to April 30, and a shaggy dog carries the sand home in its legs and beard. Rinse with fresh water and dry fully before you brush. From April to November, a walk through Dogtown Common should end with a tick check, starting at the armpits and ears where the coat is deepest.

  1. 01

    Mist one section of coat with water or a light conditioner

  2. 02

    Part the hair down to the skin with your free hand

  3. 03

    Brush the hair below the part from the skin outward

  4. 04

    Move the part up an inch and brush the next layer

  5. 05

    Run a comb through to find any knot the brush skipped

  6. 06

    Finish behind the ears, in the armpits and through the beard

At Dogtown

Where a Beardie's groom fits

Book the full service on its own, add it to a daycare day after the free evaluation, or set it for the end of an overnight stay.

Every price on one page

Asked and answered

Questions people ask about this

Short, complete answers you can act on today. More in the full FAQ.

Should I shave my Bearded Collie for the summer?
The AKC advises against shaving double-coated dogs: the undercoat insulates against heat as well as cold, bare skin can sunburn, and the coat can grow back patchy as the undercoat outpaces the guard hairs. If brushing is the real problem, a shorter custom trim that still leaves real length is something to discuss with the groomer at check-in, inside the $85 or $110 full service.
Why does my Beardie puppy suddenly mat so badly?
Most likely the coat is changing. The Bearded Collie Club of America says the adult coat grows in between 9 and 18 months, starting at the shoulders, while the soft puppy coat comes out, and that the coat mats easily in this period. The club suggests brushing at least twice a week until the puppy coat is gone. A bath and brush-out, $65 for a dog of 26 to 50 pounds, clears a lot of the loose puppy hair.
My Beardie's coat is turning gray. Is that a grooming problem?
No. The breed standard says every Bearded Collie is born black, blue, brown or fawn, and that the color may lighten with maturity, so a born black can become any shade from slate to silver. The breed club adds that puppies often darken again from about 12 to 18 months and can keep changing shade until four years or beyond. No shampoo changes that.
How much does it cost to groom a Bearded Collie in Gloucester?
At Dogtown the full service is $85 for a Beardie of 26 to 50 pounds and $110 for one of 51 to 90, and a bath alone is $65 or $75. Mat work is $15 per 20 minutes on top. The groomer confirms the weight band and the final price at check-in, and booking the next visit at pick-up takes $5 off it.
Can the beard be cleaned up between full grooms?
Yes. The $10 face trim tidies around the eyes and muzzle between visits, and whitening at $8 is a brightening shampoo that can lift food and water stains from a white beard, depending on how set the stain is. At home, wipe and dry the beard after meals and long drinks, because a beard left damp is where knots and odor start.

More questions? Read the full FAQ

Sources

Rules and dates change. We re-check every beach, licensing and ordinance page each spring and fall; the source above is the current word.

Next step

A brushed-out Beardie, down to the skin.

Full service $85 or $110 by weight, mat work $15 per 20 minutes. Book online or in the Dogtown app; grooming needs no evaluation.

  1. 01Free evaluationWeekdays 6:30 – 9:30 AM
  2. 02Book a dayOnline, in the app or by phone
  3. 03Play, rest, repeatReport card at pick-up

Follow along

Daily photos and report cards.

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