Grooming costs
Why do double-coated dogs cost more to groom?
Owners of goldens, huskies and Bernese mountain dogs often notice their grooming bill sits above the neighbor's terrier mix. This page explains where the extra minutes go, which of our weight tiers the familiar double-coated breeds land in, and how to keep the total at the base price.
The coat
The undercoat is the extra work: two layers to wash, dry and clear
The undercoat is where the extra cost comes from. The AKC describes a double coat as a harsh topcoat of long, coarse hairs sitting over a soft, dense undercoat of shorter ones; the top layer turns away dirt and water, and the lower layer insulates. A single-coated dog carries only the first layer. On the table, that difference means far more hair to soak through to the skin, lather, rinse until the water runs clear and then dry before a brush can do any good.
The second job is the loose hair. The undercoat sheds more often than the topcoat, and heavily during seasonal changes, which groomers and the AKC call blowing coat. Hair that has let go but not yet left stays trapped under the guard hairs until a grooming rake or a steel comb pulls it free, the tools the AKC names for the work. Every pass of that tool is table time, and table time is what any grooming price is really buying.
- Topcoat: long, coarse guard hairs that shed water and dirt
- Undercoat: short, dense and insulating, and the layer that sheds
- Blowing coat: the seasonal heavy shed, usually spring and fall
- Single coats have only the top layer to wash and dry
Drying time
Drying takes longer because a dense undercoat holds water near the skin
Drying is where most of the extra minutes go. A dense undercoat holds water the way a sponge does, close to the skin and slow to release it, so a double-coated dog that has been toweled off is still wet underneath. VCA's guide to hot spots in dogs notes that matted fur keeps air off the skin and holds water after a swim or a soaking in the rain. Every Dogtown bath includes a blow-dry and brush-out, because a damp undercoat is not a finished groom.
How a coat is dried in the studio, and how long that stage will take for your dog, is a fair question for the groomer at check-in, and the answer depends on coat, size and how your dog copes with noise. Flag a dog who worries about dryers when you book. A dog that swam at Wingaersheek that morning, on one of its odd-numbered off-leash days between October 1 and April 30, arrives with salt water already sitting in the undercoat, which adds to the job.
Dogtown prices
At Dogtown, weight sets the price, and most double-coated breeds are built big
We do not charge for coat type. Every bath on our menu is priced by weight: $55 up to 25 pounds, $65 for 26 to 50, $75 for 51 to 90 and $85 over 90, plus a $95 tier for an extra-large dog with long hair. Full service with a haircut runs $75, $85, $110 and $120 on the same scale, though a double coat usually needs the bath rather than a cut. What puts many double-coated dogs above the household next door is simply their size.
The table sets AKC weight ranges for familiar double-coated breeds against our bath prices. Individual dogs vary, so weigh yours rather than trusting a breed average, and ask at booking which extra-large tier applies if you own a big Bernese or a Newfoundland. Add Shed Release for $10 to any row in a shedding month. Our full-service prices are confirmed at check-in after a coat assessment, and that is also the moment to ask about anything on the ticket.
| Breed | AKC weight range | Dogtown bath, by weight |
|---|---|---|
| Pomeranian | 3 to 7 lb | $55 |
| Shetland sheepdog | 15 to 25 lb | $55 |
| Pembroke Welsh corgi | up to 28 lb (female), 30 lb (male) | $55 or $65 |
| Siberian husky | 35 to 50 lb (female), 45 to 60 lb (male) | $65 or $75 |
| Australian shepherd | 40 to 55 lb (female), 50 to 65 lb (male) | $65 or $75 |
| Labrador retriever | 55 to 70 lb (female), 65 to 80 lb (male) | $75 |
| Golden retriever | 55 to 65 lb (female), 65 to 75 lb (male) | $75 |
| Bernese mountain dog | 70 to 95 lb (female), 80 to 115 lb (male) | $75, $85 or $95 |
| Newfoundland | 100 to 120 lb (female), 130 to 150 lb (male) | $85 or $95 |
Where bills grow
The total rises past the base only for de-shedding, packed undercoat or extra handling
Shed Release is the one coat-specific line on the menu: a $10 de-shedding treatment and brush-out added to a bath or full service, sized for a dog that is blowing coat and carrying far more loose undercoat than a standard brush-out removes. It is optional. Book it in the spring and fall sheds, and skip it in a quiet month if your dog is brushed at home; our de-shedding treatment page covers what the add-on involves.
De-matting is the other line that can appear. Undercoat that is never brushed out packs into mats behind the ears, in the ruff and on the trousers, and working those out is billed at $15 per 20 minutes. Shaving is not the shortcut it looks like: Dr. Jerry Klein, the AKC's chief veterinary officer, warns that it removes the insulating layer, leaves a dog more open to heat stroke and can cause improper regrowth. A slow dog on the table may also need the $20 handling surcharge, which has nothing to do with coat.
- Shed Release: $10, booked when the coat is blowing
- De-matting: $15 per 20 minutes, only where undercoat has packed
- Behavior or handling surcharge: $20, for slower handling
- Rebook at pick-up: $5 off the next service
At home
Weekly brushing and well-timed visits keep a double coat at the base price
Brushing at home is the cheapest de-shed there is. The AKC suggests at least weekly brushing for many double-coated dogs, combing two or three times a week to stop mats forming, and a grooming rake or steel comb to lift the loose undercoat. A coat that arrives brushed through rinses faster, dries faster and brushes out faster, and it almost never needs a de-matting block.
Time the professional visits to the coat rather than the calendar. Book a bath with Shed Release as the spring shed begins and again in early fall, and add a plain bath after a heavy beach month: at the time of writing Good Harbor allows dogs off leash on even-numbered days from October 1 to March 31, and salt and sand settle deep in an undercoat. For Gloucester, Rockport, Essex and Manchester-by-the-Sea, the Pup Van runs $10 each way.
- 01
Brush once a week through the topcoat, then comb to the skin in sections
- 02
Work a rake or steel comb behind the ears, through the ruff and down the trousers
- 03
Rinse salt water out after an off-season beach day and dry the undercoat fully
- 04
Book a bath with Shed Release when the coat starts blowing in spring, and again in fall
- 05
Note any mats in the booking so the groomer can plan the time
- 06
Rebook before you leave to take $5 off the next visit
At Dogtown
Grooming for double coats
Baths priced by weight, the Shed Release add-on and an on-site studio at 210 Eastern Ave in Gloucester.
Asked and answered
Questions people ask about this
Short, complete answers you can act on today. More in the full FAQ.
Is there an extra charge for double coats at Dogtown?
Why does my husky cost the same as my friend's Labrador?
Would shaving my double-coated dog make grooming cheaper?
Does Shed Release need to be added at every visit?
How do I know which weight band my dog is in?
More questions? Read the full FAQ
Sources
- AKC: double-coated dog breeds
- AKC: is it OK to shave your dog?
- AKC: Bernese mountain dog breed profile
- AKC: Siberian husky breed profile
- VCA: hot spots in dogs
- Gloucester beaches
Rules and dates change. We re-check every beach, licensing and ordinance page each spring and fall; the source above is the current word.
Keep reading
Next step
Book the bath, add the Shed Release.
Choose your dog's weight band online or in the Dogtown app, add Shed Release for $10 in the shedding seasons and rebook at pick-up for $5 off. No evaluation is needed for grooming.
- 01Free evaluationWeekdays 6:30 – 9:30 AM
- 02Book a dayOnline, in the app or by phone
- 03Play, rest, repeatReport card at pick-up