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Wheaten grooming

Soft Coated Wheaten Terrier grooming in Gloucester, MA

The AKC breed standard calls the Wheaten's coat its distinguishing characteristic: an abundant single coat, soft and silky with a gentle wave, that covers the whole dog and falls forward over the eyes. It sheds very little, and that is the catch. Here is where it mats, what to do with the fall and the beard, and what a Wheaten groom costs at 210 Eastern Ave.

Goldendoodle enjoying a warm bath

The coat

A Wheaten's single coat grows like hair, so it tangles wherever it rubs

The breed standard describes an abundant single coat covering the entire body, legs and head, soft and silky in texture with a gentle wave. There is no undercoat to blow out each spring, and the AKC rates the breed at the lowest point of its shedding scale. The hair that does let go stays in the coat, wrapped around its neighbors, which is why the AKC's breed page pairs low shedding with a warning that the coat needs diligent care to avoid matting.

Friction decides where that happens first: behind the ears, under the collar or harness, in the armpits, on the insides of the back legs and in the beard, which takes on water and food every time the dog drinks or eats. Puppies are a separate case. The standard notes that the mature wavy coat is generally not yet evident in puppies and adolescents, so the coat a Wheaten owner brushes at six months is not the coat they will be brushing at two years.

  • Behind the ears and along the collar or harness line
  • Armpits and the insides of the back legs
  • The beard, after every bowl of water or food
  • The adolescent coat, as it changes texture

The trim

We trim a soft terrier outline and leave the fall and beard at the length you choose

Our full service is a bath plus a breed-specific or custom haircut, and for a Wheaten the breed version follows the standard's picture of a terrier outline: the head coat blended into a rectangle, the ears relieved of fringe, the body coat left long enough to move when the dog moves. The standard asks that the eyes be indicated but never fully exposed. A pet Wheaten does not have to match the show picture, so bring a photo of the look you want and the groomer will tell you whether the coat can hold it today.

The fall, the hair that drops forward over the eyes, is the choice that changes a Wheaten's look the most. Leave it long for the classic face, or take it back so your dog can see the ball coming at Stage Fort Park; both are custom choices inside the full service. The beard gets the same conversation. In the show ring, the standard says, a Wheaten coat must never be clipped or plucked; a pet trim has no such rule, and the body can go shorter for a dog that swims all winter.

How often

Comb daily at home and book a full service every four to eight weeks; mats cost $15 per 20 minutes

The AKC's grooming note for the breed starts with a daily session: a pin or slicker brush to lift dirt and loose hair, then a medium and a fine-toothed metal comb. That routine is what keeps time on the table about shape rather than repair. A coat that keeps growing generally needs a cut every four to eight weeks; a short pet trim on a well-combed dog sits at the long end of that range, and a longer, flowing coat at the short end.

When the daily comb slips, the cost lands at the next appointment. Dematting is billed at $15 per 20 minutes on top of the $85 full service, and the groomer estimates the blocks at check-in after combing through the coat with you. A few knots behind the ears may take one. A coat that has felted under the harness and down the legs takes longer, and a shorter trim may be the kinder way to start over; you decide together before work begins.

  • Comb daily, as the AKC suggests: a brush first, a metal comb after
  • A full service every four to eight weeks, nearer four for a long coat
  • A $10 face trim between visits to keep the fall and beard tidy
  • Mats flagged in your booking notes so the time can be planned

Price

Full service for a Wheaten is $85, and the add-ons that matter cost $10 to $16

The AKC gives males 35 to 40 pounds and females 30 to 35, which puts every adult Wheaten in our 26-to-50-pound band: $85 for the full service, covering the bath, the blow-dry, the brush-out and the trim, or $65 for a bath alone. A Wheaten puppy of 25 pounds or less pays $75 for a full service or $55 for a bath. The final full-service price is confirmed at check-in once the groomer has assessed the coat. The complete menu is on our dog grooming page.

Three add-ons earn their place on a Wheaten. The face trim at $10 tidies the eyes, muzzle and ears between full grooms, which keeps the fall and beard in hand without a full appointment. Nail clipping is $16; the AKC notes that overly long nails can be painful and cause problems walking and running. A sanitary trim at $10 keeps the rear clean in a long coat. Rebook before you leave and the next visit is $5 off.

ServiceWheaten puppy, up to 25 lbAdult Wheaten, 26 to 50 lb
Full service with trim$75$85
Bath only$55$65
Face trim between grooms$10$10
Nail clipping$16$16
Dematting$15 per 20 minutes$15 per 20 minutes

At home

Between grooms, follow the AKC's daily comb-through and keep the beard dry

The AKC lays out the order: brush first, then comb with a medium and then a fine metal comb, and pull any mat apart with the brush, the comb and your fingers, never with scissors. Our guide to handling a mat before it spreads shows how to tell a knot you can work from one to leave for the groomer. Ten minutes a day is enough on a kept coat, and the ears deserve a look while you are there; the AKC advises checking them regularly for signs of infection.

Cape Ann adds water to the problem. Good Harbor opens to dogs on even-numbered days from October 1 to March 31, and a Wheaten that swims and then dries on the drive home sets its tangles like glue. Rinse the salt out, dry the coat to the skin, then comb. From April to November the same comb-through doubles as a tick check after a walk at Ravenswood. The Pup Van runs $10 each way in Gloucester, Rockport, Essex and Manchester-by-the-Sea.

  1. 01

    Brush the whole dog with a pin or slicker brush, lifting the coat to reach the skin

  2. 02

    Comb through with a medium-toothed metal comb, then a fine-toothed one

  3. 03

    Work any mat apart with the comb and your fingers, never scissors

  4. 04

    Wipe and comb the beard after meals so food does not set in it

  5. 05

    After a swim or a wet walk, dry the coat to the skin before combing

  6. 06

    Book a $10 face trim if the fall covers the eyes before the next full groom

At Dogtown

A Wheaten groom, on its own or on a daycare day

Grooming books straight away; daycare starts with a free weekday-morning evaluation.

Every price on one page

Pick-up & drop-off

The Pup Van comes to you.

Pup Van pick-up and drop-off is available for $10 each way in the Rockport, Gloucester, Essex and Manchester-by-the-Sea area. Not in the area? Ask us for pricing.

  • Rockport
  • Gloucester
  • Essex
  • Manchester-by-the-Sea
The Dogtown Pup Van: a navy van with dog portraits, the Dogtown logo and the phone number on the side

Asked and answered

Questions people ask about this

Short, complete answers you can act on today. More in the full FAQ.

What is a Wheaten's fall, and should it be cut?
The fall is the hair on the head that drops forward to shade the eyes, as the breed standard describes. In the show ring the eyes should be indicated but never fully exposed. For a pet it is your call: leave it long, or ask the groomer to take it back so your dog sees clearly. Both fit inside the $85 full service, and a $10 face trim tidies it between visits.
Does a Soft Coated Wheaten Terrier shed?
Very little; the AKC places the breed at the bottom of its shedding scale. The trade-off is matting. Loose hair stays in the single coat instead of landing on your floor, and it tangles with the hair still growing. That is why the AKC recommends a daily brush and comb, and why a Wheaten groom is a full service rather than a bath.
Should a Wheaten coat be stripped like other terriers?
No. The Wheaten carries a soft, silky single coat rather than a harsh terrier jacket, and the breed standard says it must never be plucked or clipped for the show ring. Pet coats are trimmed instead. Our $85 full service includes a breed-style trim or a custom length from your photo, and the groomer will tell you at check-in what the coat can hold.
How do I keep my Wheaten's beard clean?
Wipe it with a damp cloth after meals, then comb it through once it is dry, so food and water do not set into tangles. A beard that stays wet can smell. Between full services, the $10 face trim tidies the muzzle along with the eyes and ears, and the groomer can shorten the beard if you would rather it dripped less.
Why does my Wheaten puppy's coat look so different from an adult's?
Because it is. The breed standard notes that the mature wavy coat is generally not yet evident in puppies and adolescents, and the color can shift as the dog grows up. Start the brush-and-comb habit early so the coat change does not arrive as a mat. A visit for a puppy of 25 pounds or less is a $55 bath or a $75 full service.

More questions? Read the full FAQ

Sources

Rules and dates change. We re-check every beach, licensing and ordinance page each spring and fall; the source above is the current word.

Next step

Keep the fall, lose the mats.

Full service $85 for an adult Wheaten, face trim $10 between visits, dematting $15 per 20 minutes. Book online or in the Dogtown app; no evaluation needed.

  1. 01Free evaluationWeekdays 6:30 – 9:30 AM
  2. 02Book a dayOnline, in the app or by phone
  3. 03Play, rest, repeatReport card at pick-up

Follow along

Daily photos and report cards.

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