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Irish Setter grooming

Irish Setter grooming in Gloucester, MA

The Irish Setter's mahogany coat is short and fine on the head and forelegs and long and silky on the ears, legs, belly and tail, and that split decides the grooming. This page covers where the feathering knots, the trim the breed standard describes, what a swim in the ocean means for the coat, and what each visit costs.

Groomer brushing out an Australian shepherd

Short and long

The Irish coat is short on the head and forelegs and long, silky feathering everywhere it can tangle

The standard describes it exactly: short and fine on the head and forelegs, of moderate length and flat on the body, with long, silky feathering on the ears, long and fine feathering on the back of the forelegs and thighs, and a fringe on the belly and brisket that runs onto the chest. The tail carries a tapering fringe. All of it should be as straight and free from curl or wave as possible, and the color is mahogany or rich chestnut red with no black.

Long ear feathering is the first place an Irish Setter knots. The hair behind and under the ear leather rubs against the neck and collar with every stride, and a dog that swims or drinks deeply wets it every day. The second place is the armpit, where the chest fringe meets the foreleg feathering. The AKC recommends brushing at least twice a week with a pin brush or soft bristle brush, with a long-toothed metal comb for tangles that are just starting.

  • Head and forelegs: short, fine hair
  • Ears: long, silky feathering, the first place to knot
  • Chest and belly: a fringe from brisket to belly
  • Legs and tail: long, fine feathering that gathers burrs

The breed's own trim

The full service follows the standard's trim: the top of the ears, the throat and the feet, done to look natural

The breed standard spells out how an Irish Setter is trimmed for the ring: the top third of the ears and the throat nearly to the breastbone are trimmed, excess feathering is removed to show the natural outline of the foot, and all of it is done to preserve the dog's natural appearance. That is a sensible pet groom too. Our full service, $110 for a setter in the 51 to 90 pound band, is a bath plus a breed-specific or custom haircut, and for this breed the haircut is that tidy.

Feet matter most on a dog that runs. Hair that grows past the pads gathers sand, ice and burrs, so trimming it level and shaping the foot is the most useful part of the tidy. The AKC asks for nails to be trimmed once a month; nail clipping is $16, and the groomer confirms at check-in whether your dog's nails are clipped or ground. The body coat and feathering stay long, because nothing in the Irish standard calls for clipping them.

After salt water

After the ocean, rinse the coat with fresh water and dry the feathering before it knots

An Irish Setter that swims comes home with salt and sand through every fringe, and as wet feathering dries in the car it tangles. The AKC's drying advice applies directly: drying a dog thoroughly helps prevent mats, tangles and the bacterial growth that can lead to skin infections, and longer coats take more time and effort. Rinse with plain water as soon as you can, press the water out with a towel instead of rubbing, then dry the feathering fully.

Salt left to dry in a red coat can leave it looking dull until it is washed out, and that calls for a bath, not a haircut: $75 with blow-dry and brush-out, in line with the occasional bath with a gentle shampoo the AKC recommends. At the time of writing, Wingaersheek Beach is open to dogs off leash on odd-numbered days from October 1 to April 30, so the off-season months are when a swimming setter needs it. Our how-to on drying a dog after the beach covers the routine at home.

  1. 01

    Rinse salt and sand out with fresh water the same day

  2. 02

    Press the water out with a towel; do not rub the feathering

  3. 03

    Dry the ears, chest fringe and legs all the way to the skin

  4. 04

    Comb the feathering once it is dry, starting behind the ears

  5. 05

    Book a $75 bath if the coat still feels salty or smells

One band

An Irish Setter bath is $75 and full service $110, because both sexes fall in the 51 to 90 pound band

Grooming is priced by weight, and the AKC's figures, about 70 pounds for a male and 60 for a female, put both in our band for dogs of 51 to 90 pounds. That makes the bath $75 and the full service $110, confirmed at check-in after a coat assessment. Tangles worked out of the feathering are dematting at $15 per 20 minutes, also assessed before work starts. Reserve your setter's next slot at pick-up and it costs $5 less.

How often depends on the dog's life. A setter that swims and runs trails through the warmer months may need a bath every few weeks and a tidy each season, while a quieter house dog can go longer, with twice-weekly brushing doing most of the work. The AKC adds that grooming is a good time to check for lumps, skin problems and the health of the eyes and ears, so ask at pick-up whether anything stood out under the coat, and take anything new to your vet.

Irish Setter visitPrice
Bath with blow-dry and brush-out$75
Full service: feet, ears, throat and feathering tidied$110
Nail clipping$16
Teeth brushing$10
Dematting the feathering$15 per 20 minutes

Twice a week

At home, brush twice a week, starting behind the ears, and look the whole dog over as you go

A pin brush or soft bristle brush over the body and a long-toothed comb through the feathering, twice a week, is the AKC's routine. Start behind the ears, where knots form first, then work the chest fringe, the armpits, the belly, the back of the legs and the tail. The AKC also advises brushing the teeth often with a toothpaste made for dogs and checking the ears regularly for signs of infection.

From April to November the feathering is where ticks hide after Ravenswood or Dogtown Common, and a setter covers a lot of ground. Combing to the skin finds them. In winter the foot hair packs with snow and road salt from Gloucester sidewalks, so rinse the feet when you come in and keep the hair between the pads short between grooms.

  • Brush twice a week, behind the ears first
  • Comb the chest fringe and armpits to the skin
  • Check the ears and brush the teeth while you are there
  • Rinse salt off the feet in winter

At Dogtown

Where an Irish Setter's groom fits

Book the bath or the tidy on its own, or on a daycare day after the free evaluation.

Every price on one page

Asked and answered

Questions people ask about this

Short, complete answers you can act on today. More in the full FAQ.

Does an Irish Setter need the full service or just a bath?
Most visits can be the $75 bath, which includes a blow-dry and brush-out. Book the $110 full service when hair has grown past the pads, the ears look heavy at the top or the throat is shaggy; those are the areas the breed standard trims. The groomer confirms at check-in which one your dog's coat needs.
Why does my Irish Setter's ear feathering keep matting?
The long, silky hair on and behind the ear rubs against the neck and collar all day and gets wet every time your dog drinks or swims. That combination knots it faster than anywhere else on the body. Comb behind the ears first at every brushing, dry the ears after water, and ask for the top of the ears to be tidied at the groom.
How should I care for my setter's coat after a swim in the ocean?
Rinse the salt and sand out with fresh water the same day, press the water out with a towel, and dry the feathering fully before you comb it. The AKC notes that thorough drying helps prevent mats and the bacterial growth that can lead to skin infections. If the coat still feels salty or smells, book a $75 bath.
Can the groomer do my setter's nails and teeth?
Yes, as add-ons: nail clipping is $16 and teeth brushing $10, on any bath or full service. The AKC recommends trimming an Irish Setter's nails once a month and brushing its teeth often. Whether nails are clipped or ground is confirmed at check-in, so mention it if your dog dislikes one or the other.

More questions? Read the full FAQ

Sources

Rules and dates change. We re-check every beach, licensing and ordinance page each spring and fall; the source above is the current word.

Next step

Keep the red coat flowing.

Bath $75 and full service $110 for an Irish Setter. Book online or in the Dogtown app; no evaluation is needed for grooming.

  1. 01Free evaluationWeekdays 6:30 – 9:30 AM
  2. 02Book a dayOnline, in the app or by phone
  3. 03Play, rest, repeatReport card at pick-up

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