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Indoor dog daycare in Gloucester, MA: play floors for nor'easters and heat

On Cape Ann the weather decides a lot of dog days: snow driven sideways off the Atlantic in February, a still, heavy afternoon in July. A daycare with only a yard has little to offer on those days, and one with only a room never gets the dogs outside, so this page explains how the day moves between the two at Dogtown.

Golden retriever nosing a puzzle feeder

Who this is for

Indoor floors matter most to dogs whose routine cannot stop for the weather

The commuter's dog is the first case. Its people leave for the train whatever the forecast, and the MBTA's rider rules keep large dogs off the trains at weekday peak hours anyway, so the dog needs somewhere to go at 7 AM in a snowstorm. The young dog is the second: an adolescent lab does not care that it is sleeting, and a day stuck at home with nothing to do tends to end in a chewed baseboard.

Then there are the dogs the weather itself is hard on. Short-coated and small dogs feel the cold quickly, and AVMA's cold-weather guidance is to know their limits and wipe salt and de-icer off their feet after walks. Heavy-coated and flat-faced dogs struggle in heat. For a dog that only needs a break and a meal while you work on a stormy day, a half day at $33, or a 20-minute walk at home for $25 if we cover your address, costs less than a full day.

  • Commuters' dogs whose day starts at 6:30 AM in any weather
  • Adolescents and working breeds who cannot sit out a storm
  • Short-coated, small and senior dogs on the coldest days
  • Not needed: a dog that only wants a quick break; a half day or a short walk will do
A chocolate lab stepping off a treadmill in a wood-paneled indoor room at Dogtown

The rotation

The yard is the default, and the indoor floors take over when the weather says so

On a fair day the groups spend much of their play time outside on the turf yard, with the splash pools and platforms that make it worth the trip. When a nor'easter blows through, the turf ices over or a storm makes the yard a bad idea, the group moves onto the indoor play floors. Groups are matched at the evaluation by size, play style and temperament, and that match does not depend on which floor the group is playing on.

An indoor day is built a little differently. Rest breaks and water stations stay part of every block, and the enrichment add-ons come into their own: the sniff room for scent games in a quiet room, a puzzle game, a lick mat, or a supervised session on the dogPACER treadmill. Book them when you book the day, in the app or at drop-off. Dogtown Academy days, with a trainer's session and fitness work, are another way to give a storm-bound dog a job.

  1. 01

    Fair weather: play on the turf yard, the pools and the platforms, with breaks and water

  2. 02

    Rain or a raw wind: the indoor floors are there whenever the yard is not the better place

  3. 03

    Nor'easter or ice: the group plays indoors, with any enrichment add-ons you booked

  4. 04

    Hot, humid afternoon: the splash pools and platform shade outside, the indoor floors out of the sun

  5. 05

    Pick-up: the report card and photos in the app show how the day went

Storms and heat

On a storm morning, check before you drive; on a hot day, the pavement is the hazard

We do not print a fixed storm schedule, because each nor'easter is different. On a storm morning, message the front desk in the Dogtown app or call 978 491-5922 before you set out, read the National Weather Service Boston forecast the evening before, and if the state declares a travel ban, stay home whatever the forecast says about the afternoon. Route 128 over the Annisquam is the main way on and off Cape Ann, so its condition matters more than the snow in your driveway.

Summer brings the opposite problem. Gloucester's beaches close to dogs in the warm months, with Good Harbor off limits from April 1 to September 30 and Wingaersheek from May 1 to September 30, so a dog's best free run disappears just as the sidewalks heat up. Asphalt in full sun can burn pads that are fine on grass, so walk early and on grass, and on the worst days choose a half day and let the pools and the indoor floors do the work.

  • The evening before a storm: the NWS Boston forecast
  • The morning of: a message in the app or a call to 978 491-5922
  • A travel ban: a home day, no exceptions
  • A hot day: early walks on grass, and a half day if your dog struggles

Price

Indoors or out, the price is the same: $42 a full day, $33 a half day

The daycare price does not change with the weather. A full day is $42 and a half day $33; packs bring the full day to $40 or $38 and the half day to $30 or $29, and the unlimited membership is $700 a month for Monday to Saturday. Enrichment add-ons are priced per visit and are the easiest way to reshape an indoor day; book them online through MoeGo, in the Dogtown app or at drop-off. Our dog daycare page lists every package.

FIRST15 knocks 15 percent off a new customer's first daycare visit. The free evaluation comes first, on a weekday between 6:30 and 9:30 AM by appointment, with Rabies, DHPP and Bordetella records and a current city license. It is worth doing in the fall, before the first nor'easter, so your dog is already cleared on the morning you need it.

OptionPriceUseful on
Full day$42Any weather day you are at work
Half day$33A storm morning or the hottest afternoons
Sniff room$7Indoor days: scent games in a quiet room
Puzzle game$7Indoor days: ten minutes of problem solving
Treadmill session$10Supervised, low-impact exercise on the dogPACER
Lick mat$5A calm reset after indoor play
Unlimited membership$700 a monthMonday to Saturday, whatever the season

Why Dogtown

One 10,000 square foot building holds the yard, the floors and the enrichment, so a storm day is still a full day

The indoor play floors, the outdoor turf yard with its pools and platforms, the sniff room and the treadmill all sit inside one 10,000 square foot building at 210 Eastern Ave, looked after by certified staff. That is what lets a group of 7 to 10 keep playing when the weather turns, and what lets you book the same day in February that you book in May.

Getting here takes a little planning in winter. Weekday windows are 6:30 to 9:30 AM, 12 to 1 PM and 4 to 6:30 PM; Saturday's are 8 to 10 AM, 12 to 1 PM and 4 to 6 PM; there is no daycare on Sunday. The Pup Van runs at $10 each way in Rockport, Gloucester, Essex and Manchester-by-the-Sea, and on a storm morning it is worth asking the front desk whether the van is on the road before you count on it.

At Dogtown

Daycare and the add-ons for an indoor day

The matched playgroups on the floors and the yard, and the enrichment that gives a storm-bound dog a job.

Every price on one page

Asked and answered

Questions people ask about this

Short, complete answers you can act on today. More in the full FAQ.

What does my dog do indoors all day?
The same thing as outdoors, in a different room: it plays with its matched group of 7 to 10, takes rest breaks and drinks at the water stations. Add-ons such as the sniff room at $7, a puzzle game at $7 or a supervised treadmill session at $10 give an indoor day some structure, and a Dogtown Academy day adds a trainer's session.
Is daycare open during a nor'easter?
There is no fixed storm rule printed here. Message the front desk in the Dogtown app or call 978 491-5922 before you drive, and read the National Weather Service Boston forecast the night before. If Massachusetts declares a travel ban, keep your dog home; no daycare day is worth that drive.
Should my dog skip daycare on a heat advisory day?
It depends on the dog. Heavy-coated, flat-faced, overweight and senior dogs have a harder time in heat, so a half day at $33 is often the kinder choice for them. Fit, short-coated dogs usually manage a normal day with the pools, the shade and the indoor floors. Tell us if your dog has struggled in heat before.
Will my dog come home with salt on its paws?
Salt and de-icer mostly come from sidewalks and parking lots rather than the yard, so wipe your dog's feet, legs and belly after winter walks, as AVMA's cold-weather advice suggests, because dogs lick it off. If you want your dog home clean after a slushy day, book a bath during the daycare day; baths start at $55 by size and need no evaluation.

More questions? Read the full FAQ

Sources

Rules and dates change. We re-check every beach, licensing and ordinance page each spring and fall; the source above is the current word.

Next step

A full day, whatever the weather.

Book the free weekday evaluation before the first nor'easter, and your dog's indoor and outdoor days are ready when you need them. FIRST15 takes 15 percent off the first visit.

  1. 01Free evaluationWeekdays 6:30 – 9:30 AM
  2. 02Book a dayOnline, in the app or by phone
  3. 03Play, rest, repeatReport card at pick-up

Follow along

Daily photos and report cards.

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