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Report cards

How to read a daycare report card

A report card is a few lines and a handful of photos standing in for a whole day you did not see. Read well, it tells you a lot. This page explains what the Dogtown report covers, how to read the photos and the shorthand, and which lines are worth a same-day call.

Screens of the Northshore Dogtown mobile app

Before you start

Before you start, know what the app's report covers and set it up before the first day

The Dogtown app, free on the App Store and Google Play, has a Pawgress Reports section for daily report cards and photos, so you can see what your dog did while you were at work. Daycare days include a report card and photos. A Dogtown Academy report card adds the trainer's notes: what your dog loved, what it found hard, and what to practice at home. The same app holds your bookings, your packages and a Messages tab that reaches the front desk.

Set it up before the first booked day. Sign in, switch on notifications, and save 978 491-5922 in your phone. Then start a simple log of your own, a line per daycare day about how your dog was that evening and the next morning. The report tells you about the day; your log tells you about the night after. Read together over a few weeks, they answer the question that matters: is this the right amount of daycare?

  • Daily report card and photos, in Pawgress Reports
  • Academy days: what your dog loved, found hard, and should practice
  • Messages: a direct line to the front desk
  • Your own log: the evening and the next morning

The steps

Read each report in six steps, from the photos to the decision

Start with the photos, because they are the least filtered part of the report. The AKC lists the body signals worth knowing: yawning, panting, lip-licking, pacing, whale eye, ears pinned back, a tucked tail, looking away, raised hackles and freezing. One photo of a mid-yawn dog means nothing; a run of photos where your dog is always at the edge, ears back, is worth a question. A loose body, a soft face and a relaxed mouth are what you hope to see.

Then read the words slowly. Handlers write quickly at the end of a busy day, and shorthand that is clear on the floor can puzzle an owner at home. Underline any word you would not have used yourself, and ask about it rather than guessing. Compare each report with the last few, not with your hopes for your dog, and with your own log of the evening after. A single report is a snapshot; four in a row are evidence.

  1. 01

    Open the report the evening it arrives, while the pick-up conversation is still fresh.

  2. 02

    Look at every photo for body language: loose and soft, or stiff, low and watchful.

  3. 03

    Read the written notes and mark any word or phrase you are not sure about.

  4. 04

    Compare this report with the last three, and with your own note on the evening after each.

  5. 05

    Send one clear question in Messages about anything you marked, rather than several worried ones.

  6. 06

    Decide: carry on, adjust the days or the length, or call us about something specific.

Tired and selective

Tired is the result daycare aims for, and selective describes a dog with preferences, not a problem dog

Tired is good news when it means a dog that sleeps through the evening and wakes bright. It is the expected result of hours in a group: play in bursts, constant reading of other dogs, new smells and sounds. The word turns into a question when it shows up with other signs, such as a dog still flat the next afternoon, limping, skipping meals, or unable to settle. Then the answer is usually shorter days, more space between them, or a quieter group.

Selective, often written as dog-selective, describes a dog that enjoys some dogs and not others. It is a description of preferences, and preferences can shift over time. It does not mean aggressive. It does mean the group your dog is placed in matters more, and that the handlers are watching who it plays with. If you see the word, ask which dogs and which situations, and whether a different group or a path such as Adventure Academy would suit your dog better.

  • Tired and normal by morning: the day went as planned
  • Tired and flat the next afternoon: ask about a shorter day
  • Selective: ask which dogs and situations, and what changed
  • Any word you would not use yourself: ask what the handler saw

Mistakes we see

The mistakes are reading one report as a verdict and treating photos as the whole day

One report is not a verdict. A dog that had a quiet afternoon after a storm, a new arrival in the group or a poor night at home will look different on paper, and next week's report usually tells a different story. The pattern across a month is what tells you to add a day, drop one or switch from full days at $42 to half days at $33. Reading each report as a grade leads to changes that were never needed.

Photos are a few moments from a long day, chosen while handlers are also running a group. A dog with fewer photos than last week has not had a worse day, and a dog in every shot is not the star of the room. Do not compare your dog's report with a friend's. The useful comparison is your dog against itself, on the same weekday, with the same group, over time.

  • Changing the schedule after one report
  • Counting photos as a measure of the day
  • Comparing reports between different dogs
  • Ignoring a pattern because each single report looks fine

When to call us

Call us the same day about injuries, appetite, a cough or a change you do not understand

Some lines are worth a call rather than a message. Call 978 491-5922 during opening hours, 6:30 AM to 6:30 PM on weekdays and 8 AM to 6 PM on Saturdays, if a report mentions a scrape, a limp, a cough, vomiting, loose stool, or a dog that would not eat or drink. Call if a photo shows something you did not expect, and call if your dog comes home different from the report: sore, lame, coughing or unusually quiet.

For everything else, the Messages tab in the app is the better route, because it leaves a written record and the reply reaches you at work. If the reports keep raising the same question, such as a selective note or a run of tired afternoons, ask to talk it through at pick-up. If the Pup Van brings your dog home in Rockport, Gloucester, Essex or Manchester-by-the-Sea, the report is your first news of the day, so read it before the van arrives. Dogs new to Dogtown start with the free evaluation at 210 Eastern Ave on a weekday between 6:30 and 9:30 AM.

At Dogtown

Days that come with a report

Daycare days with a report card and photos, and Academy days that add a trainer's notes and homework.

Every price on one page

Asked and answered

Questions people ask about this

Short, complete answers you can act on today. More in the full FAQ.

Why does my dog's report card say it was tired?
Because a day in a group is hard work: play in bursts, reading other dogs for hours, and a busy building. Tired is the intended result if your dog sleeps that evening and is itself by breakfast. If it is still flat the next afternoon, limping or skipping meals, tell us and consider a half day at $33 or more rest between days.
Does selective mean my dog is aggressive?
No. A selective dog enjoys some dogs and not others, and its preferences can change over time. What it does mean is that grouping matters, and that the handlers are watching who your dog plays well with and who it avoids. Ask which dogs or situations the note refers to, and whether anything about the group or the day should change.
What if a report card has no photos?
Ask, but do not assume the worst. Some days give handlers fewer chances for photos than others, especially in a busy week or a rainy one indoors. If photos are missing for several days in a row, or you want a particular moment captured, send a message to the front desk and say so.
Can I ask for more detail on a report card?
Yes. Use the Messages tab in the Dogtown app to ask about a specific word, photo or moment, and ask the team at pick-up if it is easier in person. Questions that name one thing, such as who your dog played with in the afternoon, get clearer answers than a general request for more.
How is a Dogtown Academy report card different?
An Academy day adds training to play, so the trainer's notes cover what your dog loved, what it found hard, and what to practice at home, along with the daycare-style account of the day. Treat the practice section as homework: one or two short sessions a day before the next Academy day, at $89 for a full day or $69 for a half.

More questions? Read the full FAQ

Sources

Rules and dates change. We re-check every beach, licensing and ordinance page each spring and fall; the source above is the current word.

Next step

Every day ends with a report.

Book a free evaluation on a weekday morning, download the Dogtown app, and read your dog's first report the evening after its first day.

  1. 01Free evaluationWeekdays 6:30 – 9:30 AM
  2. 02Book a dayOnline, in the app or by phone
  3. 03Play, rest, repeatReport card at pick-up

Follow along

Daily photos and report cards.

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