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Emergency planning

What is the emergency plan during a stay?

An emergency plan is only as good as the decisions made before anything goes wrong. This page separates what is fixed about a Dogtown stay from what you confirm at booking, lists the questions the MSPCA suggests asking any boarding facility, and shows how to set up the chain of people who can be reached while you are away from Cape Ann.

Dogtown staff member holding a smiling husky

The short version

Monitoring is fixed, the protocol is confirmed at booking, and the decisions are yours to set up

Some parts of the plan are the same for every guest. Overnight stays at Dogtown include 24/7 monitoring, and by day your dog is with its playgroup of 7 to 10 and a handler. Your dog's file holds whatever you leave with it. And Massachusetts Veterinary Referral Hospital in Woburn, one of the emergency hospitals on the City of Gloucester's list, is open 24 hours every day of the week and describes itself as a specialty and emergency hospital.

Other parts are confirmed when you book, because they are policies the front desk sets and updates: which practice your dog would be taken to, who drives, who is called first, and what happens if nobody answers. We do not publish those details here, and an owner planning a two-week trip should hear them from the front desk directly. Your job is the part only you can do: making sure the right people can be reached and can decide.

  • Fixed: 24/7 monitoring for every overnight guest
  • Fixed: a handler with each daytime playgroup
  • Confirmed at booking: which vet, who drives, who is called first
  • Yours to set up: reachable contacts and who can authorize treatment

Illness and injury

A complete plan answers four questions about medical care, and you should ask all four

The MSPCA's guide to choosing a boarding facility asks where an animal will be taken for medical care, who is responsible for seeking medical attention, and whether kennel staff are trained to recognize signs of illness and distress and to know when to seek veterinary help. Add one question of your own, about how and when you are told, and you have the four that matter. Ask them at Dogtown, and ask them anywhere else your dog might stay.

A good answer is specific. It names a practice, describes who makes the call to go, and explains what happens at two in the morning differently from two in the afternoon, since your own vet's hours and an emergency hospital's are not the same. If the answer depends on your dog, for example a dog with a heart condition whose cardiologist should be called, say so and have it written into the booking.

  • Where would my dog be taken for medical care?
  • Who decides that a vet is needed?
  • How are staff trained to spot illness and distress?
  • How and when will I be told, and by whom?

The building

Fire, flood and power loss belong in the plan too, and nor'easters make the power question real

The MSPCA's checklist goes beyond medical care. It asks what plans a facility has for evacuation in a fire, flood, gas leak or other emergency, how it responds to a loss of power while heating or cooling is running, and when the local fire department last inspected it. These are fair questions for any kennel, and a January nor'easter on Cape Ann is the kind of night that makes the power question practical rather than theoretical.

Massachusetts is also tightening the rules. Ollie's Law, signed on September 20, 2024 and in effect from December 19, 2024, directs MDAR to write regulations for boarding and daycare kennels, and as of the March 18, 2026 advisory committee minutes those regulations had not been released. Until they are, the questions on this page are the practical test of any facility's plan, and the state's Ollie's Law page is where the regulations will appear.

How you are reached

Build a contact chain before drop-off, so a decision never waits for your flight to land

The slowest part of most emergencies is not the drive; it is reaching someone who can say yes. Before the stay, choose who is called first and second, make sure both numbers are on your dog's file, and tell your second contact what you would want. Then call your own vet and ask whether they will hold a written note authorizing treatment up to an amount you set while you are away.

Keep the Dogtown app's notifications on during the trip, and save 978 491-5922 in your phone and in your backup contact's phone. If you will be out of reach for hours, on a long-haul flight or a boat off Rockport, put the times on the booking. Finally, confirm with the front desk which contact they will try first, so the order on your file matches the order in your head.

  1. 01

    Choose a first and a second contact, and give both numbers to the front desk

  2. 02

    Agree with your second contact what treatment you would approve

  3. 03

    Ask your vet to hold a written authorization up to an amount you set

  4. 04

    Put your travel times, and any hours out of reach, on the booking

  5. 05

    Turn on Dogtown app notifications and save 978 491-5922

  6. 06

    Confirm with the front desk which contact is tried first

The hospital

The 24-hour emergency hospital on the city's list is in Woburn, so the route is part of the plan

Massachusetts Veterinary Referral Hospital is at 20 Cabot Rd in Woburn, phone (781) 932-5802, and lists itself as open 24 hours on every day of the week. From 210 Eastern Ave in Gloucester the route runs out along Route 128 toward I-95, about 45 minutes to an hour outside rush hour by our estimate, longer on a summer Friday or in snow. That distance is why the decisions above matter: time spent finding someone to authorize care adds to the drive.

During office hours your own vet is usually the first call, because they know your dog's history and can advise or see it quickly. Tell your vet the dates you are away and that Dogtown may be in touch. If your dog is under the care of a specialist, add that practice's number to the file too, so the people looking after your dog in Gloucester know who to call.

  • 24-hour hospital: Massachusetts Veterinary Referral Hospital, 20 Cabot Rd, Woburn
  • Phone: (781) 932-5802
  • Office hours: your own vet, told in advance that you are away
  • Specialists: their numbers on your dog's file

At Dogtown

Stays and days at Dogtown

Overnight guests are monitored 24/7 and spend their days in a matched playgroup with a handler.

Every price on one page

Asked and answered

Questions people ask about this

Short, complete answers you can act on today. More in the full FAQ.

Who decides on treatment if I cannot be reached?
That is exactly what to settle before the stay. Give the front desk a second contact who knows your wishes, ask your vet whether they will hold a written authorization up to an amount you choose, and confirm the protocol at booking. With those three in place, a decision does not have to wait for you to land or wake up.
Will I be called about a minor scrape or an upset stomach?
Ask the front desk at booking which events lead to a phone call and which appear in the report card or a message in the Dogtown app. Owners differ: some want a call for anything, others only for a vet visit. Tell us your preference and have it noted on the booking, so the front desk works from your instructions rather than a guess.
What happens to the dogs in a power cut or a storm?
Ask the front desk how the building handles a loss of power and an emergency evacuation; the MSPCA suggests asking every boarding facility exactly that. Overnight guests are monitored 24/7, which covers storm nights too. If a nor'easter is forecast during your trip, check your messages in the Dogtown app and keep your contacts reachable.
Is Woburn the only emergency option?
No. The City of Gloucester's page of local emergency veterinary offices lists several emergency hospitals, and Massachusetts Veterinary Referral Hospital is one that is open 24 hours every day. During office hours your own vet is usually the first call, because they know your dog. Which practice your dog would be taken to during a stay is confirmed by the front desk at booking.
Does Ollie's Law set emergency rules for kennels?
The law, signed in September 2024 and in effect from December 19, 2024, directs MDAR to write regulations for boarding and daycare kennels, and as of the March 18, 2026 advisory committee minutes those had not been released. We will not guess at their contents. Check the state's Ollie's Law page for the current position, and ask every facility the questions on this page meanwhile.

More questions? Read the full FAQ

Sources

Rules and dates change. We re-check every beach, licensing and ordinance page each spring and fall; the source above is the current word.

Next step

Plan the stay, then enjoy the trip.

New guests start with the free evaluation on a weekday between 6:30 and 9:30 AM. Ask about the emergency protocol when you book the nights.

  1. 01Free evaluationWeekdays 6:30 – 9:30 AM
  2. 02Book a dayOnline, in the app or by phone
  3. 03Play, rest, repeatReport card at pick-up

Follow along

Daily photos and report cards.

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